Free call
The Busy But Built offer

Lose 10% bodyweight & build a new frame in 3 months

Results guaranteed or your money back

With less than 5 hours a week of training. Built for entrepreneurs who don't have time to waste.

  • Custom training program built for your body
  • Custom macros, with every meal reviewed
  • Weekly check-ins & daily accountability
Book my free call See client results ↓
Ethan Gough
Ethan Gough Founder, Busy But Built · Coaching since 2021
My offer in 75 seconds
Real clients. Real results.

Busy people. Built bodies.

Nurses, business owners and full-time professionals, all coached online by Ethan around packed schedules.

Lisa beforeBefore
Lisa after losing 100 lbsAfter
−100LBS

"Ethan has transformed me!! I'm 65 years old and honestly feel and look the best I've ever looked! Size 2 now! Previous size 16! It's never too late!"

Lisa · Full-time nurse, 65
−20LBS

"Teddy came in ready to work and lost 20 lbs working together." Every workout, meal and progress photo tracked in the app.

Teddy · Client
Johnny beforeBefore
Johnny after one month of coachingAfter
+5LBS MUSCLE

"1 month into coaching, we added 5 lbs of muscle and got Johnny leaner."

Johnny · 1 month in
Client before coachingBefore
Client after coaching with EthanAfter
Lean& DEFINED

From hiding in a sweater to lean, defined and confident. Same guy, new frame.

Client · Coached online by Ethan

See more results on Instagram →

Why it matters

Your body is your business asset.

Getting in shape doesn't take time away from your business. It makes you better at running it.

01

Healthier

Drop the weight, fix your energy and stop feeling wrecked by 3pm. Build a body that keeps up with your ambition.

02

Sharper

Better sleep, clearer focus, better decisions. Training is the best productivity tool you're not using.

03

Wealthier

Confidence carries into every pitch, meeting and negotiation. Show up like the leader you are.

What you get

Everything you need. Nothing you don't.

The complete Busy But Built coaching system, built around your calendar.

Ethan Gough training in the gym
Ethan Gough
Founder · Busy But Built

Coaching busy entrepreneurs since 2021. I'll personally build your plan and keep you accountable every week.

  • Train

    A custom program built for your body, pre-loaded in the app. Sets, reps and exercise videos. You log it and I track it in real time.

  • Eat

    Custom macro, protein and calorie targets. Send a photo of every meal and I watch your nutrition daily.

  • Accountability

    Every Sunday check-in: weight, photos, how the week felt. I review it and adjust. Your plan is never static.

  • Support

    I get notified daily when you hit or miss a workout. Message me anytime, plus a bi-weekly coaching call.

100%GUARANTEE

Results or your money back

Build a new frame of muscle and drop 10% of your bodyweight in 3 months, or you get your money back. You take zero risk.

How it works

Three steps. That's it.

Answer a few quick questions

About 60 seconds. Tell me your goal and your schedule.

Pick a time for your call

A free 1-on-1 call where we map out your plan. No pressure.

Get built

Your custom program, nutrition and check-ins start right away.

Free strategy call

See if you're a fit

A few quick questions, then pick a time. About 60 seconds.

Your goals

🔒 Your info stays private. No spam, ever.

Text messages: When you book, you can opt in to texts from Busy But Built by checking the SMS consent box. Texts cover booking confirmations, appointment reminders, follow-ups, and fitness tips and offers. Consent is not a condition of any purchase. Message frequency varies. Message & data rates may apply. Text HELP for help, reply STOP to opt out at any time. Mobile information is never shared with third parties or affiliates for marketing purposes. Privacy Policy · Terms of Service

Questions

Still on the fence?

I'm extremely busy. Will this actually fit my schedule?

That's the whole point. The program takes less than 5 hours a week and is built around your calendar, travel and work hours. If you have a busy week, the plan adjusts.

I've tried before and fallen off. Why is this different?

You're not doing it alone. I get notified daily when you hit or miss a workout, I review your meals, and we check in every Sunday. It's hard to fall off when someone is watching.

Do I need a gym?

A gym is ideal, but your program is built around what you have, whether that's a full gym, a hotel gym or a home setup.

What happens on the call?

We talk about your goals, your schedule and what's held you back. If it's a fit, I'll walk you through exactly how we'd get you there. If it's not, I'll tell you. No pressure.

Not ready to book yet?

Start with my free training

The exact system I use with busy entrepreneurs, free on YouTube.

Performance-Maxxing for Entrepreneurs new to Fitness, video cover
Performance-Maxxing for Entrepreneurs New to Fitness More of Ethan's videos →
Your move

You build businesses. Let's build you.

The best time to start was a year ago. The second best is a 60-second form, right now.

Book my free call
Book my free call